Idea Name § Context / Source § url: https://learn.publiclab.co/view/courses/build-in-public-mastery/1371454-week-3-module-5-how-to-involve-engage-your-audience-publicly/3630195-5-1-ways-to-engage-your-audience Tweet url: Key Idea § Be a Dummy is like deploying empathy One of my most viral tweets was in the theme of being a dummy See also §