Idea Name
Context / Source
How “Not” to Market Your Sport
url: https://thedigitalauthentic.substack.com/p/how-not-to-market-your-sport Tweet url:
Key Idea
Occasionally, team principals and race engineers will talk live with the broadcast crew, giving fans a behind the scenes look at the strategy employed during the race.
The success of Netflix’s Drive to Survive shows the power of behind the scenes
See also
Reputation is a long game build it slowly Deploy Empathy + Kevon’s Be a Dummy