up:: Health MOC X:: Mental Fitness is on the Rise tags:: mental-health novelty::

url: Consumers Want Physical, Mental, Emotional Wellness | Fitt Insider

Key Ideas

Wellness Evolves

The pandemic highlighted the importance of personal well-being.

  • Mindbody: 78% of consumers say wellness is more important than ever.
  • McKinsey: 79% of consumers believe wellness is important; 42% said it’s a top priority.

Mind over matter. For some, whether its aesthetics or performance, fitness is a means to an end. However, the majority now view physical activity through a different lens.

  • Mintel: Mental/emotional well-being (78%) has overtaken physical fitness (76%) as the top reason for exercising.
  • Mayo Clinic: Analyzing reasons for dieting, health surpassed physical appearance as an aspiration by over 5x.
  • Mindbody: Reducing stress and feeling better mentally tied (43%) as the top reason for exercising.

That’s interesting because

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