NICHE
Helping MEN who just had an ANNUAL PHYSICAL EXAM crush their next physical and make their doctor wonder what happened
PRICING
3000)?!
Dream outcome
- I will crush my health exam
- I’ll improve my lifestyle
- But still able to enjoy my life and be happier about it
Perceived Likelihood
- This will work
- 100% guaranteed!
Divided by
Time Delay = 6 months instead of 1 year
Effort and Sacrifice
- super convenient
- but can’t be done for you
- Can only be done with you
Offer
Define the dream outcome I want that health test to be great So that I can just relax and live my life.
List every possible problem It’s too hard to fix all these problems It will take too long to get completely healthy I can’t change my lifestyle I don’t like exercising I don’t know what to eat I’m afraid to step on the scale I want to just take a shortcut I can’t commit to 1 exercise for long. Meal plans don’t really work for me I don’t like weighing myself, it feels bad I have no idea what to do It all seems so overwhelming I tried food delivery and it didn’t work My work is too stressful and that affects my health I can’t focus on my sleep because I need to work hard I don’t cook my own food so I can’t control my diet I’m not a morning person so I can’t work out in the morning I can’t motivate myself, I need someone there to help me Even when I fix my health, I fall back into old habits I cannot do it without any accountability I want to take some pills to make the process faster I need a lot of help to get better
List every possible solution
- How to start with the BIGGEST BANG for buck when it feels like you have too many health problems and feel completely overwhelmed
- How to fix your health, without completely changing your lifestyle, even if you have tried to change before.
- How to get enough movement without going to the GYM even if you hate exercising.
- How to crush your diet, without feeling overwhelmed, even if you don’t what foods to eat
- How to weigh yourself without feeling afraid even if you’re terrified of stepping on the scale
- How to play the long game without getting frustrated, even if you want to just get it over with quickly
- How to move regularly without feeling overwhelmed, even if you can’t commit to 1 exercise for long.
- How to eat well, without stressing out, even if meal plans don’t really work for you.
- How to get started without overthinking it, even if you have no idea what to do.
- How to succeed with food delivery, without getting stressed even if it didn’t work before.
- How to manage your stress without sacrificing your work, even if you’re too busy to relax
- How to manage you meals, even if you don’t cook and you are not in charge of your own meals.
- How to get enough exercise, without waking up early even if you are not a morning person.
- How to consistently do what you want, without relying on willpower even if you cannot motivate yourself and need someone to help you
- How to sustain your healthy changes, without any effort, even if you keep falling back into old habits
- How to become self-reliant, without needing help even if you cannot do it without any accountability
- How to be patient, without breaking your streak, even if you want to make the process go faster
- How to trust yourself, without losing your confidence even if you need a lot of help to get better.
DELIVERY CUBE
- How to start with the BIGGEST BANG for buck when it feels like you have too many health problems and feel completely overwhelmed
An assessment to figure out where to start and what’s the best thing to start with so that you can see quick results right away. Get some small wins and start moving in the right direction.
- How to fix your health, without completely changing your lifestyle, even if you have tried to change before.
A personal 1:1 assessment of lifestyle. Shadowing you throughout the day and seeing where there are areas in your life that you can trim and add movements.
- How to get enough movement without going to the GYM even if you hate exercising.
Different ways to move throughout the day Lifestyle audit of some sort Setting up their house Movement options Increasing the NEAT
- How to crush your diet, without feeling overwhelmed, even if you don’t what foods to eat
*A list of foods that you can eat Green, Red, Yellow foods How to prepare your plate with these foods Prepared foods for you Prepared plates for you All you have to do is show up and eat
- How to weigh yourself without feeling afraid even if you’re terrified of stepping on the scale
Getting a smart scale for them doing daily check ins Gathering data Submitting and giving them weekly reports Slowly adding in more metrics and numbers Steps, Weight
- How to play the long game without getting frustrated, even if you want to just get it over with quickly
Building up your mental fitness Having a mental operating system But this one takes a lot of work on the client’s part Building up their psychology
- How to move regularly without feeling overwhelmed, even if you can’t commit to 1 exercise for long.
*Ways to move throughout the day Without having to worry about health But what if I live in a city where moving around isn’t optimal or easy Like living in BGC- I would never move around that much. It’s just not that nice. BUY: Standing desk, foot treadmills, etc
- How to eat well, without stressing out, even if meal plans don’t really work for you.
Getting them onto a meal plan service that is easy Getting all the junk food out of the house. Filling in the snacks
- Learning how to manage hunger
A fasting retreat. But not spiritual Really focused on teaching the body how to deal with hunger in the proper way Dealing with objections about how the acidity can kick in
- How to get started without overthinking it, even if you have no idea what to do.
An assessment on the different levers you can pull And which lever you can pull first for maximum effect Designing an intelligent test And then doing that over and over again
- How to succeed with food delivery, without getting stressed even if it didn’t work before.
A guide to ordering food online So that you know the food is good And that it’s healthy for you A restaurant guide with approved meals And what’s good and what’s not good
- How to manage your stress without sacrificing your work, even if you’re too busy to relax
Healthy ways to manage stress Retreats for stress management PQ App and Pod Using the mental fitness techniques Offering the PQ coaching
- How to manage you meals, even if you don’t cook and you are not in charge of your own meals.
*Having a cook for you service where the food just shows up A guide to having difficult conversations with family about food
A guide what your health results actually mean and how to make sense of it
- How to get enough exercise, without waking up early even if you are not a morning person.
Different ways to exercise and an ULTIMATE guide to the non-morning person getting healthy
- How to consistently do what you want, without relying on willpower even if you cannot motivate yourself and need someone to help you
*Setting up habits and systems Done for you Always checking in Super accountability systems
- How to sustain your healthy changes, without any effort, even if you keep falling back into old habits
*Vision setting. Keeping practices
- How to become self-reliant, without needing help even if you cannot do it without any accountability
Building up self reliance
- How to be patient, without breaking your streak, even if you want to make the process go faster
Building up patience is a PQ training also
- How to trust yourself, without losing your confidence even if you need a lot of help to get better.
THE 10x TEST
If I charged $30,000
- I would do full tests on their body
- I would run 100% diagnostics
- Make this as scientific as possible
- Take them to a health retreat - 1 week before their next blood test
- Have the food all prepared and taken care of
- Make sure everything is ready to go
- And then it would all be done for them
- Food would show up
- Exercise trainers would arrive at their door
The 1/10th TEST If I charged $300
- I would give them a step by step meal plan
- I would make a website where I could replicate the results
- I would give them videos that they could watch and instructional stuff that they could go through
- I would give them access to a community so that they could meet other people who are looking for support
The Meat and Potatoes Offer
HIGH VALUE LOW COST
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A website assessment for you
- with a you should start here
- Customized and scalable personalized action plan (This is BASICALLY what PQ does with the saboteur assessmsent)
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Input your test results + some family history
- Tells you exatly where to start most efficiently
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Equipment and gifts so that you can keep going
- Access to the best workout on the internet (ELEMENTS PROGRAM)
- Gift a smart scale
- And a phone app
- Key equipment (under desk movement)
- A fitness tracker of some sort
- Gift of a fitness tracker
- A measuring tape to measure your body
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PQ Coaching Program
- A $995 value
- Mental coaching
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Full Diagnostics via lifescience
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A network of powerful competent coaches willing to do in-person work
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A chef service / Food service that delivers your meals to your door