Idea Name
Context / Source
url: https://www.researchgate.net/publication/318420196_Which_Healthy_Eating_Nudges_Work_Best_A_Meta-Analysis_of_Field_Experiments Tweet url: https://twitter.com/DrSianAllen/status/1506403610237624325
Key Idea
Some examples.
Both of these ⬇️ calorie intake by ~8-16%:
• Making a food slightly harder to reach (moving it ~10 inches away)
• Changing the utensil used to eat (fork —> chopsticks)
Switching from trying to change someone’s mind
To making it easy for them to change their behaviour
Could have up to a 6x improvement in effectiveness for encouraging healthy behaviours