Youth movement.
As we detailed in Issue No. 240 , Gen Z might reshape fitness — and the effects are already being felt. Courting a younger demo, Planet Fitness offers free summer access to teens, garnering 2.8M sign-ups this year. A pipeline to paying customers, the gym chain said it converted 600K new members (both kids and parents) from last year’s program.
Read more at: [Issue No. 246: New Gains | Fitt Insider](https://insider.fitt.co/issue-no-246-new-gains/
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