up:: Shruthi Sundaram X:: tags::
Key Ideas
Before and after
It’s been 2 years since I doubled down on being a health coach. But I’ve had little success since I started.
My problem: There are so many health coaches and I was struggling to set myself apart.
Everyone says you need to find your niche, and I’ve been trying to do that online for a while. I was writing, posting on Twitter, building in public and trying to see what people were resonating with. But something still wasn’t clicking and I wasn’t sure what it was.
Then I started working with Shruthi
Today, I am clear about my niche and who I want to serve. My name is Javier and I help people stuck in a physical injury build up mental fitness to trust their body again.
Just saying that gives me goosebumps because it fits so much with who I am as a person. I truly want to help people stuck in injury to enjoy their lives again.
What was the one thing that helped you get insane clarity and propel your business forward?
Working with Shruthi is both fun and challenging. She is supportive and at the same time clear on what steps I need to take for growth.
I got the most value when we did an exercise on thinking about my ideal customer. I’m done many customer avatar exercises before, but I was still afraid to narrow it down.
“What if it’s too narrow?” “What if I’m limiting myself?” “What if there are people outside of my niche I want to help?”
All those questions were strong in my mind.
Shruthi helped me accept that it’s not just about me, it’s also about who I want to help. Who are the VERY specific people that I have the skills to help? Can I focus all my energy on finding and helping those people = aka my niche
How clear are your next steps of action after the coaching?
Now that I know I’m focusing on people who need mental fitness to trust their body, I’m more propelled to write, research, and reach out.
Back then, when I called myself a health coach, it was hard to find who I was talking to. Because everyone needs a health coach in some way. As I said, I couldn’t set myself apart.
Now, when I see someone I can help, I want to go out of my way to offer them resources and support.
It’s simple, but it’s not easy- and this is the stage I’m practicing now. But having that clear niche of who I serve has made it clear what I need to do.