My Content Thesis
Hello, I’m Javier. I’m a Lifelong Movement Coach
I have always been curious and passionate about Lifelong Movement which is about creatively staying active year to year I care about Moving for life because I myself want to be able to stay active and energetic even when I’m old and gray
Every week, I write/publish a newsletter on my website exploring topics related to moving for life, such as simple movements, doable habits, and the best mindset to have.
These articles are for long term thinkers who want to be healthy, happy and active year after year.
v2 Articulation
I write about Lifelong Movement Strategies for Time-Pressed Midlife Professionals who want to be Active, feel strong, all while spending less time working out and more time doing what they love
Former Theology Professor, Now Lifelong Movement Coach
Thoughts on Content Buckets
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General (Health and Fitness)
- Self Help
- Habits
- Relationships
- Money
- Productivity
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Niche (Health and Fitness for People who are in it for the long haul)
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Self Help
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Habits
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Relationships
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Money
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Productivity
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They apply to one type of reader
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!!It’s actually okay if people unfollow you because of this type of content!!
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“This content was hand crafted for me”
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Make this niche as specific as you like
- Go for uncomfortably specific
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Examples
- Health and Fitness for people who are in it for the long haul
- Health and fitness for people used to be athletes
- Health and fitness for people were got injured
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Figure out the “for who” and “for what”
- I write about fitness for injured athletes so that they can get back to peak performance
- I write about health and fitness for new parents who want to find some time to stay fit
- I write about health and fitness for former athletes who want to transition into post athletic life
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Industry
- Where is it going to go next
- Projecting your niche into the future
- Or comparing it to the past