When you write copy for products, focus on value §

Source: §

• ??
• I don’t remember

Key Ideas §

• As creators we focus on features of our product

• But customers care about value

• So you need to be able to map your features, to their benefits, to their value

• As an example:

  • “This camera has a 15 megapixel camera” (that’s a feature)
  • “It can take sharp photo images” (that’s a benefit)
  • “Imaged can be zoomed in or printed in large format and still look sharp” (that’s the value)