Better together. Citing atmosphere and community as essential to the experience, Gen Z rallies around the social aspect of the gym.
But they care a lot about scaffolding the experience
Looking closer, the main barriers center on a lack of confidence, including feeling intimidated, uneducated, or being on their own when it comes to working out.
Using tech as training wheels, 68% prefer to start their fitness journey at home, but the digital tools they adopt aren’t tethered to a specific space.
- 59% use a free fitness app or online option to support their training.
- 35% started going to an in-person class they first discovered online.
- 44% use paid fitness apps outside the gym, but 51% use paid fitness apps in the gym.
Read more at: Issue No. 240: Gen Z x Fitness | Fitt Insider
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