It’s personal. Consumers now expect data-driven personalization. Following the lead of Netflix and Spotify, wellness brands are dialing in.

Service-based. While products account for 70% of consumer wellness spending, services are gaining ground. Over the next year, 45% of people intend to spend more on services vs. 25% buying more products.

That reminds me of Some practical advice for being humble. So that if I want to continue serving clients, I need to be willing to learn and be open minded.


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