Link to Reference
url:
Key Ideas
What they get What they pay FRAMING THE OFFER
You can mix things up
- zoom and check ins
Niching in and focusing on people
Use Alpha Posse and see how they describe themselves
- see what people are looking at in AP
I know exactly what you’re going through, and I know how to make this work for you
Remove the stuff that doesn’t help Add the stuff that does Check in with you
What do you call this thing? What is the package?
- choosing the right size for them
- And clear value wise things
Come up with 3 version of your services
- for whatever reasons
- Name these things
Fear is a big part of this
- And I can reply to your emails within 24/hours to help you with whatever you feel uncertain about
Mental Models
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Is you have packages
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So that you don’t have to negotiate
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And then it becomes that kind of thing
That’s interesting because
That reminds me It’s similar because It’s different because It’s important because