As you keep gazing into the Palantir of online Twitter gurus, telling you how to gain followers and social prestige by following “exactly what they did”, you realize there is one thing you can do with all that information you’ve clipped: Regurgitate it on Twitter!
What started as well-intentioned sense-making has been corrupted into content regurgitation. Your orcs virtual followers grow in number, but at what cost, Saruman?