Creating a product can be a Herculean task, but what if we treat it like a quest instead? Consider it a path you carve out from a dense forest, a journey in which you’ve amassed a treasure trove of wisdom (your “knowledge of 100”). Now, your objective is to create a pathway (your “path of 1”) to guide others. This perspective reframes the process as less of an insurmountable mountain and more of a rewarding journey with relatable milestones.

Here’s where it gets personal: aim for a product that you yourself need or needed. This principle hones in on the authentic problems that you can solve better than anyone else. Maybe it’s a fitness program that makes exercise fun for people who find working out boring. Or perhaps it’s a course that integrates ‘right-brain activities’ into health coaching.

In my own experience, the process of product creation is a crucible for learning and self-discovery. For instance, I discovered the critical balance between challenge and comfort when it comes to fostering change—both in myself and my clients. This hands-on wisdom becomes the USP (Unique Selling Proposition) of your offering. It isn’t just some off-the-shelf solution; it’s a system refined by your personal journey, making it inherently valuable and less susceptible to those looking for quick profits.

In a world where everyone is rushing to make a quick buck, creating a product that is rooted in your own experiences will not only be more genuine but also more effective. It becomes a self-marketing system, and the journey itself teaches you how to make it better. So, let’s not dread the process; let’s embrace it as a quest with the endgame of not just financial stability but meaningful impact.


Read more at: https://thedankoe.com/letters/why-micro-education-businesses-are-the-future-zero-dollars-to-start/

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