Anne Helen Petersen made a point that stuck with me: for millennials especially, exercise got framed almost entirely as a way to regiment and maintain the body. The aesthetic goal was always the real goal, even when we dressed it up as something else. When I’m honest with myself, aesthetics was in the room for me too — but what actually drove me was confidence. Knowing my body was capable of things. That’s a different motivation, and I think the distinction matters more than people admit.
I’ve had clients straight-up tell me they only care about how they look. And I get it — I’m not going to pretend that’s some alien perspective. But the fitness industry makes it so hard to be a clean, grounded, honest voice in this space, because everything gets pulled toward influencers and before-and-afters. That pull is part of why Enjoying Exercise vs Expectations of Others feels like such a live issue — when the dominant frame is aesthetic, it’s genuinely difficult to hear your own reasons underneath all that noise. Research like how does exercise affect purpose keeps pointing toward something deeper being available, but the industry doesn’t sell that as easily.
The thing that connects all of this for me is Health is a Spiritual Problem. Spirituality shapes what you actually care about in the world — it’s the frame through which you decide what matters. If your frame is purely aesthetic, that’s what exercise becomes: maintenance. A chore with a mirror at the end. But if your frame includes something like meaning or capability or joy, the whole project shifts. That’s not abstract — exercise can add to your sense of purpose — and vice versa in ways that the regimen-and-maintenance framing just doesn’t account for.
When I push back on this with people, the common move is to reject the fitness industry wholesale — I’ve done it myself. But that rejection can leave you without a replacement frame. If I actually dropped the “regimen and maintenance” model, I think I’d focus more on joy and ability. What can I do? What feels good to move through? The Rise of ‘Slow Fitness’: A Counterpoint to Optimization Culture points in that direction, and so does the growing conversation about the new benefits of exercise beyond the physical. The aesthetic frame isn’t wrong exactly — it’s just incomplete, and treating it as the whole story is what gets people stuck.