up:: X:: tags:: marketing novelty::
Link to Reference
url: 5 Lightbulbs Worksheet.pdf
Key Ideas
Customer’s Status Quo Describe your customer’s (unacceptable) status quo
Things they’d tried Describe Other Approaches Your Customer is Trying or Considering
Your Approach Describe your approach to solving their problem
Your Offer Describe Your Product Offering. What do they get?
Customer’s New Life Describe their new life. What do they want?