Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar. Three-quarters of consumers switched to a new store, product, or buying method during the pandemic.
Seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen.
Personalization drives performance and better customer outcomes. Companies that grow faster drive 40 percent more of their revenue from personalization than their slower-growing counterparts.
That reminds me of You are the unique thing you can offer. And how the way to make it completely personalized is to think about my unique gifts and skill sets, and how I can make something amazing happen for the customer.
It’s important because I do want to bring about change and transformation. And make people really experience something amazing and inspiring. But how?
Read more at: The value of getting personalization right—or wrong—is multiplying | McKinsey
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