Confronting inflation, shoppers are cutting costs, but not on fresh food.
84% consider health and wellness when purchasing fresh food. 55% will pay a premium for foods that contribute to health and wellness. More telling, consumers increasingly view food as medicine.
75% of respondents believe eating well can be “the best medicine.” 78% say eating the right food can prevent and treat health problems.
Note: This is new- people actually care about his now. It’s not just before where they would get whatever they could
But… information and access gaps remain — 62% of consumers are confused about which foods are healthy, while 40% don’t fully understand what “food as medicine” means.
Note: I think this is the hardest part though. What actually works?
Read more at: Consumers Want Healthier Food, Even if it Costs More | Fitt Insider
Go one level up : Food MOC You may also be interested in: Food as medicine