Facts
Unfold
Emotion
Learning
Sample I need my statup to make $5k per month to be sustainable. (This is the unfold / interesting and mysterious opening line)
But after 3 years, it’s only at ~$1200 :sad emoji (FACTS)
I could let that discourage me… (EMOTION)
Or I could remember that 3 months ago we were only at $500
Truth is we’re making good progress :emoji (LEARNINGS)
Hopefully we reach our goal next year