“You don’t have to get it perfect, you just have to get it going.”
She draws you in with free resources and big, bold call-to-action (CTA) buttons.
- Empathy: Picture your audience. What are their pain points? Use ‘you’ rather than ‘me’ or ‘I’. Tell them a story that creates a bond to make them feel understood and valued.
- Social proof and authority: This is a trust building technique. Use customer testimonials, and showcase relevant experience, skills, or qualifications.
- Call to Action: Move visitors through the site with helpful CTA buttons like Maria’s: ‘Download’, ‘Watch Now’, and ‘Get Inspired’.